About Me

 
daniel-mccullough--FPFq_trr2Y-unsplash.jpg
 
 
 

I work with CEOs, founders and leadership teams to build successful A+D firms through an integral approach that combines business strategy consulting with leadership coaching.

My perspective is honed by a career leading notable A+D practices in the Bay Area [with focus on business strategy, brand / operations / finances /  practice leadership + design] and teaching Professional Practice classes. I have presented on topics such as A+D business strategy, leadership, ownership transition, practice management, entrepreneurship, mentorship, and international practice at AIA chapters in the Central Valley, East Bay, Oklahoma, San Francisco and Los Angeles.

My intent is to create success stories by providing expert advice on best practices, guiding decision-making processes, coaching leaders and soon-to-be-leaders, making introductions and sharing lessons learned.

My thinking is rooted in a Master of Science degree in Advanced Architectural Design from Columbia University in the City of New York, undergraduate & graduate degrees in architecture, planning and engineering from the Technische Universitaet in Berlin, Germany and studies abroad at L'Ecole d"Architecture a Toulouse, France.

My cultural identity is shaped by living and studying / working for extended periods in countries such as Germany, Israel, France and the USA.

 
 

“As founders of a small practice operating virtually in 3 inter-state locations, we found Elisabeth's expertise in A+D firm strategy + operations very helpful in identifying and implementing best practices applicable to our firm.”

- Mark + Rusty, GWA

 
image 8 woman crew.jpg