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Architecture business plan

Unlearning the Metric System:  International perspectives on re-thinking the practice

Panel Discussion on December 3rd, 2019 at AIA SF

The panel shared best practices for each career stage including, licensure, advanced education, networking, communication skills, community involvement, advocacy, mentorship, leadership coaching and others.  This candid, cross-generational conversation on shared experiences, challenges overcome and lessons learned appealed to anyone with an entrepreneurial approach, a success mindset and a pioneering spirit.

German-American Elisabeth Sporer [founder of SO|arch], an architect, business strategy consultant and leadership coach moderated.

Hong Kong-born Bill Hung, Senegal native Aby Mariani, and Iranian-born Suzan Borazjani offered insights about their paths to the profession and how their international backgrounds shape their perspectives and how they practice, as well as the realities, risk and rewards of a career in design and architecture today, particularly for immigrants and expat practitioners in the San Francisco Bay Area.